About

My name is Sarah Gooch.

I’m a writer and artist with a lot of neon life in my back pockets. My goal is to see the truth about the world as clearly as I can and then write it, whatever that may be, as I find that truth-speaking pushes all of us one inch closer to right living while lighting up our lives with a little beauty on the side.

I’m thankful to have helped all kinds of people tell their stories along the way. I’ve edited clients’ books, helped students gain admission to UCLA and USC (plus a full-ride scholarship for law school), written compelling online content that gets conversions, and revitalized clients’ branding and SEO strategy. I know how to write content that readers can’t stop thinking about, edit for precision and impact, and coach students and writers to produce greater pieces than they’d ever dreamed.

Many professionals have mere technical skills—but my writing is different. I combine straightforward clarity with memorable poetry and a fine-tuned understanding of human nature, relationships, and emotions that most people lack. Why? In just over three decades, I’ve amassed more far-reaching life experiences than most people accumulate in a lifetime, making my writing feel authentic and alive.

I’ve lived in the Amazon jungle and Buenos Aires Chinatown, taught ninth grade English in the Ozark woods, made signs for a while, and made friends with everyone from third-world villagers to country rednecks and high-profile CEOs. I’ve owned and operated a small motel; I’ve lived on and run a sheep farm; I’ve almost died more times than is healthy; I’ve been the #1 support person standing between a long line of kids and suicide.

All that story and struggle worked its way in past my skin and became a part of me, and now it comes back out when I write: all the secret backstory behind every pair of eyes, all the nuance and mystery bound up in life.

Along the way, I’m always changing—but the truth isn’t, and that’s why I’m chasing it. Every day closer is all I can hope.